Why choose Superino?
Ever wondered why?
We'll give you some good reasons.
A commitment to quality
At Superino®, we believe that exceptional outdoor apparel starts long before a garment reaches the hands of its wearer. It starts with the raw materials, the yarns we select, the people we work with and the standards we set for ourselves.
Without compromise
A great Superino item begins with a great yarn or fabric.
For our merino baselayers, we work with carefully selected yarns from Südwolle Group, especially developed for Superino®, which is one of the biggest established specialists in wool and premium yarn solutions.
We believe that choosing the right yarn supplier is fundamental to creating a consistent, high quality product. The properties of the yarn influence everything from softness and comfort against the skin to durability, elasticity, fabric stability and the overall performance of the finished garment.
We therefore work with selected and approved yarn qualities that meet our expectations for performance and consistency.
We do not compromise on the materials that form the foundation of our products. By maintaining clear material specifications and carefully selecting our yarns, we work to ensure that every production delivers the same high standards.
For the consumer, this means a familiar feel and dependable performance. For our retail partners, it means confidence in the product they put on their shelves.
Because when you invest in a quality product, you should be able to expect the same quality every time.
Old School Technology Still Rolls
We believe in testing what we make
Good materials deserve proper testing.
At Superino®, we work systematically with material testing to evaluate the qualities that matter when our garments are used in the real world.
Our fabrics are tested through Martindale abrasion testing, an internationally recognised method used to evaluate a material's resistance to surface wear caused by rubbing. This helps us assess fabric durability and understand how materials perform under repeated use.
We use the results as an important part of our material evaluation and product development process.
The 3 cores of our testing
Consistency
For us, quality is not just about finding an exceptional fabric or developing a comfortable fit. It is about establishing the right specifications and maintaining them throughout production.
Our approach to yarn selection, material specifications and testing helps us create a consistent foundation for every collection.
Whether you are purchasing your first Superino® baselayer or returning to a favourite style several seasons later, we want you to recognise the same attention to detail, comfort and performance.
It is equally important for our retail partners. A reliable product creates trust, builds confidence and gives customers a reason to return.
That is what we believe a quality brand should stand for.
Natural Performance
We combine the natural advantages of merino wool with carefully considered technical constructions to create baselayers for active outdoor living.
Merino wool naturally offers:
Temperature regulation
Helps maintain a comfortable body temperature as activity levels and weather conditions change.
Moisture management
Absorbs moisture vapour and helps keep the skin feeling comfortable during activity.
Natural odour resistance
The natural properties of wool help reduce the development of unpleasant odours, even during extended use.
Breathability
Allows moisture vapour to move through the fabric, supporting comfort during changing activity levels.
Next to skin comfort
Fine merino fibres provide a naturally soft feel, making merino an excellent choice for garments worn directly against the body.
For our 140 Airlight collection, we use 100% ultra fine 17.5 micron merino wool at 140 GSM. For our 150 Performance collection, we combine premium merino wool with carefully selected reinforcement fibres to balance natural comfort with durability and stretch.
Different constructions. Different purposes. The same attention to material quality.
Real Life
Superino® was born in Silkeborg, Denmark, surrounded by forests, lakes and a strong outdoor culture.
Our passion for the outdoors is reflected in everything we do. We develop products for people who value functionality, comfort and dependable equipment, whether they are hiking in the mountains, skiing in the winter, exploring the forest or simply enjoying everyday life outdoors.
We believe that great outdoor apparel should do more than look good. It should work, feel right and last.
That is why we pay attention to the details that are not always visible at first glance. The quality of the yarn. The construction of the fabric. The testing behind the materials. The consistency of every production.
Because the difference is often in the details.
FAQ Sheet on Superino®
Use the FAQ section to answer your most frequent questions on Merino Wool.
FAQs on Merino Wool & Outdoor Apparel from Superino®
Merino wool is a natural performance fibre that helps regulate body temperature, manage moisture and keep you comfortable in changing conditions.
Merino wool has much finer fibres than traditional wool, making it softer, lighter and more comfortable directly against the skin.
Yes. Merino wool naturally traps insulating air while helping regulate body temperature, keeping you comfortable in both cold and changing conditions.
Absolutely. Merino wool works in both warm and cold conditions by helping regulate temperature and manage moisture.
Merino wool naturally resists odour build-up, making it an excellent choice for multi-day adventures and extended use.
Yes. The fibres can absorb moisture vapour while helping the skin feel comfortable. They also release moisture into the surrounding air.
Fine merino wool is naturally soft and comfortable against the skin. We carefully select our yarn qualities to ensure a pleasant wearing experience.
They offer different advantages. Merino wool provides natural temperature regulation and odour resistance, while synthetic fibres can add durability, stretch and faster drying. We use carefully selected constructions to achieve the performance each product requires.
Yes. Fine merino wool is ideal for baselayers because of its softness, breathability and natural temperature-regulating properties.
GSM stands for grams per square metre and describes the weight of the fabric. A lower GSM generally means a lighter fabric, while a higher GSM provides a heavier construction.
140 Airlight is made from 100% merino wool at 140 GSM, offering lightweight natural comfort. 150 Performance combines merino wool with recycled polyester and elastane for added durability and stretch.
220 Nord is our new programme developed in a 18,5 micron 220 gsm interlock 100% merino wool quality.
We carefully select yarns from Südwolle Group because yarn quality is fundamental to the comfort, performance and consistency of our baselayers.
We focus on carefully selected materials, defined product specifications and material testing, including Martindale abrasion testing to evaluate fabric resistance to wear.
It is a laboratory test that measures how well a fabric resists surface wear caused by repeated rubbing. It helps evaluate the durability of a material.
Yes. With the right yarn quality, fabric construction and care, merino wool can be a durable choice for everyday outdoor use.
Follow the care instructions on your garment. Generally, use a wool programme with a suitable wool detergent, avoid fabric softener and let the garment air dry.
No. Wool naturally resists odours, so airing your garment between uses is often enough. Wash when necessary.
Because we believe outdoor clothing should combine natural comfort, dependable performance and thoughtful material choices. Superino® is made for people who expect more from what they wear.
