Superino™

Meet the team

Outdoor competences and product specialists

Superino™

A team of outdoor people

Superino™ is a family owned business from Denmark. With more than 35 years of experience within technical outdoor wear & gear we think we have a solid knowledge on the outdoor know-how.

We proudly say that we are nerds when it comes to products and CSR and we are outdoor people by heart and educational skills.

The Team Behind SUperino™

Emil B. H. Rasmussen

CEO & Co-founder, Human Swiss Army Knife

Outdoor Experience

  • Austrian Skiteacher
  • Avalanche Safety Training
    (Search & Rescue Examinated)
  • Outdoor navigation and wilderness survival
  • Hiking
  • Hunter
  • Fishing
  • Kayaking
Anders B. Rasmussen

Co-founder, Chairman of the Board

Outdoor Experience

  • Touring & Freeskiing
  • Avalanche Safety Training
    AST 1 + AST 2
  • Bouldering & Rock Climbing
  • Hunting
  • Fishing
  • Hiking
  • Vanlife
Claus Rasmussen

Product Specialist & Co-founder

Outdoor Experience

  • Experienced Hunter
  • Fishing
  • Skiing
  • Hunting Dog Training
  • Golf
  • More than 35 years of experience with outdoor wear, technical gear, manufacturering and wholesale.
Daniel Krigslund

CCO

Outdoor Experience

  • Outdoor Camp Specialist
  • 15 years outdoor business experience
  • Mountainbiking
  • Trail Running
  • Hiking
  • Scandinavian Outdoor Group Instructor

Mohammad Lattouf

Supercare™ & Textile Specialist

Technical Experience

  • Educated Tailor in Functional Equipment
  • Moved to Denmark in 2018 with his family
  • Technical competences on textile repairs
  • Insulation specialist

Conny Sangild

Customer Support & Adminstration

Charlene Winding

Student Assistant