Technical Information

• 100% Merino Wool
• Mulesing Free
• Responsibly made

Functionality

  

Superstainable is now Superino.

Same logo, same values — but with an even stronger focus on what defines us: wool, merino wool, and life outdoors.

At Superino, we create high-performance apparel made from nature’s most technical fiber — wool — crafted for those who live and breathe adventure.

New name. Same passion. Sharper purpose.

Protected Trademark & Logo

EUIPO, WIPO and USPTO registred name and logo. The Super Circle is protected under the same legislations.

Intellectual property (IP) rights reserved to Superstainable ApS, Denmark.

We are dedicated to extend your products lifetime on planet earth. Nature is hard on the products and for that reason, we have created the SuperCare™ Service.

All products with the carrying of our supercircle comes with our Supercare lifetime repair service. You only pay the expenses to send the product to us.

Superino™ is a brand where merino wool isn’t just a material, it’s a mindset. A promise of uncompromising comfort, technical precision, and natural performance – whether you’re standing on a windswept summit or working in conditions where reliability and function aren’t optional.

We’ve divided our world into four carefully curated categories:

140 AIRLIGHT

Ultra-light, breathable, and built for movement. Ideal as part of a layered system – or as a standalone piece when the temperature climbs and the pace picks up.

150 PERFORMANCE

The technical all-rounder. Designed for high-output days and everyday versatility – with temperature-regulating properties you can trust.

345 WOOL FLEECE

Warm, elastic, and built to last. Our take on fleece – but with all the advantages of merino wool: no odour, no compromise.