Black "Month" Is Killing Your Favorite Brands
Black "Month" Is Killing Your Favorite Brands
Developed by Specialists
Perfected for Adventure
Superstainable is now Superino.
Same logo, same values — but with an even stronger focus on what defines us: wool, merino wool, and life outdoors.
At Superino, we create high-performance apparel made from nature’s most technical fiber — wool — crafted for those who live and breathe adventure.
New name. Same passion. Sharper purpose.
Superino™ is a brand where merino wool isn’t just a material, it’s a mindset. A promise of uncompromising comfort, technical precision, and natural performance – whether you’re standing on a windswept summit or working in conditions where reliability and function aren’t optional.
We’ve divided our world into four carefully curated categories:
140 AIRLIGHT
Ultra-light, breathable, and built for movement. Ideal as part of a layered system – or as a standalone piece when the temperature climbs and the pace picks up.
150 PERFORMANCE
The technical all-rounder. Designed for high-output days and everyday versatility – with temperature-regulating properties you can trust.
345 WOOL FLEECE
Warm, elastic, and built to last. Our take on fleece – but with all the advantages of merino wool: no odour, no compromise.
800 KNIT
Robust and refined. A powerful statement in pure italian wool – crafted in europe to hold shape, warmth, and character even in the harshest cold.
WoolTherm™
World class insulation for jackets with Bavarian wool mixed with Superino™ fibres mounted in recycled down proof jackets.
Supertech™
Breathable, stretchy yet technical performance jackets for outdoor purposes beyond your limits of use.