Merino Wool & Outdoor Apparel
Developed by Specialists.
Perfected for Adventure.
Men Women

Merino Wool LS Baselayers

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150 Performance
Lyng LS Black
150 Performance
Alling Half Zip Lark Green
150 Performance
Thor LS Black
150 Performance
Long Joanna's
150 Performance
Long Johns

Wool Fleece & Midlayers

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345 Wool Fleece
Fløyen 345 Wool Vest
345 Wool Fleece
Slogen 345 Wool Vest
WoolTherm™
Snøhetta WoolTherm™ Jacket
WoolTherm™
Ulriken WoolTherm™ Jacket
345 Wool Fleece
Kvane 345 Wool Fleece

Hard Shell Jackets

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15K/20K Waterproof & Breathable
Ryberg Shell Jacket
15K/20K Waterproof & Breathable
Akul Shell Jacket

Developed by Specialists

Perfected for Adventure

Superstainable is now Superino.

Same logo, same values — but with an even stronger focus on what defines us: wool, merino wool, and life outdoors.

At Superino, we create multipurpose high-performance and outdoor apparel made from nature’s most technical fiber — wool — crafted for those who live and breathe adventure.

"New" name. Same passion. Sharper purpose.

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Collaborative Partners

The dark side of endless discounts

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From local shops to iconic branded labels. The race to the bottom is leaving no one standing back.
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Let customers speak for us

from 227 reviews
God kvalitet

God kvalitet

Ebbe K.
Sloe SS Black
God kvalitet

God kvalitet

Ebbe Knabe
Sloe SS Navy
Meget behagelig og varm.

Meget behagelig og varm.

Philip D. Pedersen
Thor LS Black
Virkelig lækker

Virkelig lækker kvalitet

Anonymous
Slogen 345 Wool Vest
God kvalitet

God kvalitet, lun - dog lidt kort i ærmerne.

Line Tatjana Jensen
Dueodde Knit
God betjening og nemt at bytte størrelse uden

God betjening og nemt at bytte størrelse uden problemer

Ole Jepsen
Dueodde Knit
Nice

Nice

Anonymous
Avn SS Heartbeat
Perfekt

Perfekt

Irene
Ørn Neck Gaiter
Super gode kvalitet og dejlig

Super gode kvalitet og dejlig material

Roger Pellegrini
Flynder Knit Grey Melange
Really nice and light jacket

Really nice and light jacket with a great fit

Anonymous
Snøhetta WoolTherm™ Jacket
Hurtig forsendelse og prisen er

Hurtig forsendelse og prisen er gode

Tilde Just
Avn SS Heartbeat
It is a very usefull and very comfortable jacket

It is a very usefull and very comfortable jacket, I am very happy with it.

Kirsten Pallesen
Snøhetta WoolTherm™ Jacket
Superino Alling Half zip lark green er yderst behagelig at have på

Superino Alling Half zip lark green er yderst behagelig at have på. Den passer i størrelsen. Er meget tilfreds med kvalitet. Den varmer og køler hvis betyder det er høj kvalitet.

Dan
Alling Half Zip Lark Green
Fantastisk trøje i merinould

Fantastisk trøje i merinould, vil klart anbefale den

Markus
Otra SS
Great quality product

Great quality product , good service and fast delivery.

Mark
Sloe SS Black

Visit Our Store & Showroom in Silkeborg

Address: Mørksøvej 23, 8600 Silkeborg

Opening Hours:

Mon - Fri: 10:00 - 15:00

Sat - Sun: Open by special appointment only

Package Pickup: Every weekday from 10:00 - 16:00